Red Dress Collection 2012

by Sue Taggart

The National Heart, Lung, and Blood Institute (NHLBI) launched The Heart Truth® campaign a decade ago. In 2002, only about a third of females were even aware that heart disease is the number one killer of women. In ten years, the combined efforts of this campaign, and its dedicated partners, has bought a remarkable change in women’s heart health. Not only are women more aware, but they are active in identifying their personal risk and taking preventative action.

The “Red Dress” has become an identifiable symbol that has sparked a movement. Women everywhere are aware of what the red dress symbolizes and have embraced what it signifies.

In this anniversary year, the 10th Red Dress Collection was unveiled at the start of Fashion Week. On February 8th, at the Hammerstein Ballroom in NYC, top fashion houses, models and celebrities bought the Red Dress Collection 2012 to life!

The presenting sponsor Diet Coke, partnered with Bobbi Brown Cosmetics and Elizabeth Arden red Door Spas. Eco18 was honored to be at the event to experience the excitement and celebration of what The Heart Truth stands for and means to women.

Stunning red dresses from internationally renowned designers including—Badgley Miscchka,  Chris March, Pamella Roland, Jason Wu, Adrianna Papell, Nicole Miller, Oscar de la Renta, Narciso Rodriguez, Randi Rahm, Carlos Miele, Alberta Ferretti, David Meister, Rachel Roy, Tadashi Shoji, Diane von Furstenberg, Marc Bouwer, Marchesa, and Donna Karen—wowed a packed house.  And the beautiful women on the catwalk were a joy to watch. Aisha Tyler, Chaka Khan, Christie Brinkley, Cindi Leive, Debbie Phelps, Elisabeth Rohm, Giselle Blondet, Gloria Estefan, Idina Menzel, Jeannette Torres-Alvarez, Jenna Elfman, Jennifer Nettles, La La Anthony, Linda Evans, Minka Kelly, Patti Stanger, Rebecca Romijn, and Rose McGowan made the evening a celebration of women everywhere. The loudest applause was reserved for Debbie Phelps, when she stopped to blow a kiss to her “swimmer gold medalist son” Michael, who left his front row seat to honor his mother.

The Heart Truth is committed to educating women about heart disease and to empower them to make healthy heart changes. Their 10 powerful ways to a healthy future are:

1.     This year, get serious about heart health

2.     Find out your heart disease risk

3.     Eat right

4.     Be physically active

5.     Keep a healthy weight

6.     Don’t smoke and, if you do, quit

7.     Take care of all your risk factors

8.     Follow a practical, realistic plan that will gradually lower your risk

9.     Get encouragement from family and friends

10.  Remember the Power of 10 for heart health—for yourself and those around you

You can find out more at


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