An interview with Fruitcycle founder Elizabeth Bennett.
How long have you been involved with Fruitcycle?
What types of products do you offer?
How do you describe the mission?
What were you doing before Fruitcycle, and how did you get started?
How has Fruitcyle grown?
Why did you decided to combine forces with Together We Bake?
Where can consumers find your product?
Why are people recently paying more attention to products like Fruitcycle that address food waste and social issues?
How did you decide to use fruit ingredients?
Are your products more expensive than similar store-bought items?
Why are they willing to pay a premium price?
What are some other food brands you admire?
How do you find the growing competition?
In what ways do people use the product that are unconventional?
Where do you see Fruitcycle in five years?
Who has been your biggest supporter throughout the process of starting your own business?
What is the best piece of advice you’ve received about starting your business in food products?
Be prepared to be all consumed. And importantly, find yourself a network of other food entrepreneurs who can support and commiserate. Things always go wrong and you have to laugh about it sometimes. I wouldn’t change anything.