Awareness

It all started on a sweltering summer day in New York City, when the masterminds behind + Pool (plus pool) were fantasizing about diving into the East River, but quickly thought better of it. This got them thinking and they…Read More

The packaging of a commodity is one of the most important marketing functions in order to have a successful product. The company offering a product has to first know who its consumer is, and what packaging appeals to that consumer. …Read More

Have you ever wondered just how green is an Amazon Kindle? When you see one sitting next to a stack of books, it’s easy to assume that the device is more environmentally friendly. While it’s often thought that making paper…Read More

I sat down and talked to Daniel Naistadt, Chief Marketing Officer of The Synergy Company, to discuss the company’s ongoing efforts to aid the people and economic development in Japan after the country’s recent devastating tsunami and resulting nuclear disaster.…Read More

Whether living in a city, a suburb or deep in the woods, growing herbs, vegetables and other crops at home has become a passion for people all over the world. The benefit of at-home gardening doesn’t just stop with the…Read More

Summer is the season to celebrate the oceans’ beauty and bounty. This summer, do more than just celebrate. Be an ocean hero. It’s a really easy thing to do. All you have to do is just pledge to recycle, clean up or…Read More

Many years ago, when gasoline was an affordable price compared to the rate of inflation, not many people thought about the environment and how cars influenced its survival. In Europe and other countries they were not so much aware of…Read More

New York City, and many others urban areas like it, is jam packed with residences, shops, restaurants and offices. There isn’t much room for a natural, green settings, so when a space opens up, urban planners make the most of…Read More