How This Woman Fixed Plastic

by Rachel Collins
written by Rachel Collins

The internet is full of information but we were lucky enough to come across an interview with a fantastic startup based in Tel Aviv, and they are solving the plastic solution problem! 

Chemical engineer Sharon used to work for a plastic company until she left to begin a journey of her own. She started her startup, Solutum, which is a young innovation Cleantech Start-up that targets one of our world’s significant challenges – plastic pollution. She and her team of chemical engineers have developed a unique compound that replaces plastic with a cost-efficient, eco-friendly and robust solution.

Their product is identical to plastic yet is not plastic. The difference? Her product dissolves in water and once it does, is 100% drinkable. Her product can be transformed into bottles and even food packaging – the possibilities are endless. 

350M tons of plastic is produced a year, and almost half of those items are single-use – meaning they are used and thrown away. These plastic issues are harmful to marine life, food and water, and our health. Globally, about $139 billion is spent to control our world’s plastic problem. 

It is time we make a change and begin utilizing this life-changing discovering.

For a video on Solutum click here.

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An NYC based social media marketing consultant, but her passion for the environment goes back to her days as an elementary school student choosing the subject of her biography report as Rachel Carson (because having similar names was obviously the most important criteria. Obviously!). Her biggest environmental passions currently include wanting to transition to organic, regenerative farming (thanks Rachel Carson), the rise of plastics in the oceans (reusable bags are awesome), and climate change (we can make a difference!). When she’s not writing on all things eco, you can find Rachel re-watching the entirety of 30 Rock, listening to the Hamilton soundtrack for the 500th time, and lamenting over another loss from her Cincinnati Bengals.