Celebs Go Green with Eco-Friendly Product Launches

Christian Haugen flickr/CC

With the holidays approaching, we wanted to share some of our favorite stars using their fame and fortune for good who over the past couple of years have launched their own eco-friendly product lines. If you’re still looking for a last minute holiday gift, check out these fabulous green gifts by your favorite celebs that are sure to be a hit by loved ones this year.

Emma Watson, Pure Threads: Known for her role as Hermione in Harry Potter and more recently as Sam in The Perks of Being a Wallflower, Emma Watson has developed an affinity for all things green as she has grown up on the big screen. In March 2011, the starlet collaborated with Italian designer Alberta Ferretti to create the Pure Threads collection, with a 70’s vibe and made with certified organic cotton. View the Pure Threads collection online at www.albertaferretti.com.

Jessica Alba, Honest Company: Jessica Alba started The Honest Company in early 2012 alongside co-founder Chris Gavigan with a goal to create products for families that were safe and affordable. As a mother herself, she understood what parents were looking for who were concerned about chemicals in every day products like shampoo, diapers and home cleaning products. The Honest Company is a customizable monthly service that offers these types of products at an affordable price that are all eco-friendly and safe. View the entire line of products at www.honest.com.

Lauren Conrad, BlueAvocado XO(eco)™: Best known as LC on The Hills, since leaving her MTV roots Lauren has become a fashion designer, author, and now creator of eco-friendly accessories. Her new line, XO(eco) is a collaboration with BlueAvocado that is sustainable and reusable accessories made with REPREVE®, which comes from recycled plastic bottles. The collection features nearly 20 accessories and bags perfect for tackling travel or just your day-to-day commute in style. Best of all, BlueAvocado donates 1% of profits from XO(eco) line towards ocean preservation and restoration. Check out the full line available at Amazon now, www.amazon.com/xoeco

Taylor Jensen, World Champion Bamboo Sunglasses: Pro-surfer Taylor Jensen has recently teamed up with Kurtis USA, whose company motto is “No Fried Eyes and No Fried Earth”, to launch this new line of eco-friendly bamboo eyewear. The new line utilizes natural and sustainable bamboo frames with polarized lenses that auto adjust based on exposure to UV rays. Kurtis USA has also partnered with Trees for the Future so for every pair of sunglasses sold, 10 tress will be planted in endangered forests in Nicaragua. The Taylor Jensen World Champion Bamboo Sunglasses are available now on Kurtis USA’s website and are a must have for any man on your shopping list!

Will.i.am, Ekocycle: On October 24, 2012, Will.i.am and The Coca-Cola Company celebrated the launch of the Ekocycle brand, a new collection of clothing and gear made from recycled materials. Will.i.am and The Coca-Cola Company have rallied major brands to create products like the Limited edition Levi’s® 501® Waste<Less, Beats by Dr. Dre® EKOCYCLE™ headphones, Case-Mate® Barely There Case and New Era® caps that aim to help educate people about recycling and encourage people to reduce their waste. While products have just started to roll out, this new brand is sure to be a hit and will continue to bring on major brands to feature products that you’re guaranteed to love! Learn more about Ekocycle on their Facebook page, www.facebook.com/ekocycle

 

 

 

 

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